How To Use Pinterest To Promote Your Creative Business Or Blog

How to use Pinterest to promote your creative business or blog

Pinterest is fun, isn’t it?

All those images of dream interiors, mouth-watering recipes, breathtaking beaches and stylish fashion.

It is possibly the most visually beautiful social media platform. And it’s certainly addictive. On average we spend just over 15 minutes on Pinterest per visit. (To compare, the average Facebook session is 12 minutes and on Twitter, about 3 minutes).

Because it is visual, Pinterest is a great medium for promoting your creative business or blog. And it can be an amazing source of traffic.

Content also tends to be more evergreen than on other social media channels. So you can get visitors to your website through pins you posted months, or even years ago.

So here are some tips to help you get the most out of your account and drive even more visitors and customers to your website. 

Link your images to your website

Pin images of your new products and pictures from your blog posts directly from your website. That way, they’ll automatically include the URL. So when people click on them, it will lead them back to your site.

Likewise, if you upload any of your own original images that are related to your company, you should also link them back to your website. You can do this in three easy steps:

  1. At the upper right hand corner, click the plus sign next to the logo and name of your account. Then select the option ‘Upload a Pin’
  2. Select the picture you’d like to upload.
  3. Once the image is uploaded, click the little pencil icon that appears in the upper right hand corner to edit. Then add your URL into the source and select ‘save changes’.

How to add your url to pinterest

Pin regularly

Pinterest moves fast. Approximately 3,472  images are uploaded every second. So aim to pin new content daily.

But try not to add a large batch all in one go. This can just cause overwhelm, and for your pins to be overlooked. Instead, space it out and add a few at different times throughout the day. This is also a good way to find out  what works best for your audience and discover the most popular times for re-pins.

Have a Pin It button on your website

Make it easy for visitors to pin images from your website with Pin It button that hovers over them. If you have a WordPress blog, you can do this very easily with a simple plugin.

Image format and size

Pinterest displays pins in a portrait orientation. So try to ensure that all your images are formatted with the height greater than the width. If any pictures on your website are in landscape, consider cropping before uploading them. (But don’t forget to add your website URL into the source!)

You could also consider adding a discreet logo or watermark on your own original pictures. But if you do so, keep it small and unobtrusive.

Images shouldn’t be smaller that 600px. But now that enlarged pins are 735px wide, try to make sure your pins are at least this size.

Add descriptions

People use Pinterest like a search engine – especially those in creative fields. So add a compelling description to each of the images on your website. And it will be  included together with your image when pinned. That way, when someone does a search, there is more chance they will find you.

Likewise, when you re-pin images, don’t leave the description box blank. Always add some relevant text to describe the picture. Another advantage is that this also gives them more chance of being re-pinned.

Optimise your boards

Google is starting to use Pinterest boards in search engine results. For a chance at being discovered,  add a title and description to each of your boards that includes relevant keywords.

Also, select the best image for your board cover. This is the first impression your visitors get of your boards. And it can be the deciding factor in whether the choose to look at your full collection, as well as to follow you.

Storytelling boards

Get creative with your boards. Use them to tell a story around your products. Think about how you could show your products in interesting and original ways. You could organise them into different themes or colours, for example.

Why not have a board that highlights new arrivals or your latest blog posts. And instead of one board for all your blog posts, how about creating a series of them for different topics on your blog?

People are always looking for something new. Especially as so many pictures have been overdone on Pinterest.  So get your original work out there for greater exposure.

If you’re developing a new product, you can have a board that shows the progress of your design. The great feature about Pinterest, is that unlike other social media platforms, you can keeping adding to the stories and themes on your boards.

Pinterest for Research

Pinterest makes a great research tool. Use it to gauge what your audience likes by observing what gets re-pinned. You can also track which pictures, posts and pages are being pinned from your website by typing the following URL into your search bar: http://pinterest.com/source/ADD YOUR URL HERE

And stay on top of new trends by following other influential people in your industry to find out what they’re pinning.

Curate

Rather than just self promote, Pin images from sources other than your own website too. This will show your brand in a wider context and makes your boards more interesting. It can also establish you as an authority in your field.

Pin images related to what your business is about. For example, if you sell travel accessories, you could include pins of dream holiday destinations around the world. If you make handmade homewares, you could have boards for craft activity, DIY projects and tips. Or if you blog about food, how about a board for clever kitchen accessories?

Engage and promote

Interact with others on Pinterest by re-pinning and liking their pins, or perhaps even adding a comment. You’ll probably find that they reciprocate and do the same for you. It’s a great way to help promote one another.

And take your account further with some cross-promotion. Share your best pins on other platforms like Facebook and Twitter.

Above all enjoy it. But you might want to think about setting a timer – it can be very addictive!

How do you use Pinterest to promote your creative business and blog? And do you have any other tips? Please share them in the comments below.

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Comments

  1. This is great Sarah! Very informative and useful. I have bookmarked your blog!

  2. Thank you very much for that wonderful article

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